Wow, I definitely want these furniture in my house by front design .

font by design-milk.

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I simply love those patterns from PataPri. It’s colorful, fun and gives a hip to any kitchen. The creator of PataPri is a japanese designer Yuko who lives in Chicago. She does everything, from the design concept to the screen printing on the linen.

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The Zub is one of Nooka‘s many timepieces to use linear and graphic figures to tell the time. Rubber soft to the touch, and they come in inspiring colors.

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I was hunting for some sleeve to protect my macbook when I need to take it around with me. While searching, I knew one thing. For sure I didn’t want those chunky black sleeves, yet I wanted to be effective and beautiful.
Here is what I found:(from top-left clockwise)

Cote et Ciel: It’s made from top-quality neoprene, available in 5 colors, really slim, no zipers and it prevents the mac from accidentally slip out.

Maloo: with a functional and minimalist concept, this sleeve also works as a working space with a pad.

Airmail: Like to commercial of macbook air…yeah…someone did it. There are some models made of leather. This one is made of vinyl and lined with fleece.

Seto: using the same concept of traditional japanese wrapping (furoshiki). Little bit chunky for me.

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above:Sukie, a small independent design company that makes stationary and textiles.

This is a subject that can take ages for one to become really good at. So, this topic is not a “how-to design your own logo” but a summary with some advice of what you should look for when in the process of creating your own brand .

Logo design is one of the most important area of graphic design, and one of the most difficult to perfect.

Your logo should speak for your company. For instance, if your business have products with simple and modern shapes, it would be odd to have a logo with too many embellishments or a intricate gothic type face.
If you carry a wider range of products (or plan to do so ahead) that goes from cute products to retro ones, then you should choose wisely your type-face, colours, etc, to make sure you can keep a consistence that flows and works on everything.

What does a successful identity design do:

Your company will look far more seriously than that other one that have a poorly made logo, thus you will gain trust showing that you are committed to both your business and to your clients, and wont be taken as a “small time vendor”.

Plus, it will bring unity to your products and by having consistence on your brand, it will be easier to it will be easier to your customers to remember you. Forty percent of people better remember what they see better than what they hear or read.

And finally it will make it easier to explain an unusual line of business: If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.

above: you can see the consistence of brand Nantaka Joy in her products and in the use of logo.

How to make your logo works effectively
Consistency in use of your logo, taglines, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

Why keep logos simple?

Besides the need of being easily remembered, logos are supposed to be used in a wide range of products and applications, and they also have to be adjusted to a great change of scales, which goes from small adds in newspaper to signs, posters and broadcasting .

For small business, your logo should work on your business cards, business stationery, invoices and receipts, your ‘business’ publications, advertising, website, blog, newsletters, press kits and everything else that could be related to your business. Your logo should also work well in black and white.

above: stationary and bag from 16 sparrows

When designing a logo, try to:

Colors: Do some brainstorm by writing out the names of colors then writing beneath them the things they represent in your business. Think about the colors of your industry. Green is great for a lawn service, bad for a bakery. Red is good for restaurants, bad for hospitals and so on.

use:

-Try to keep your selection of colours down to two or three. Too many colours will increase your cost of production and make it more difficult to reproduce.

avoid:
-stay away from muddy colours or tone on tone designs. Think clear contrast and simple shapes when thinking of business logo design.
- gradients (smooth color transitions) as a distinguishing feature.

Type-face: your logo may have only type or shape or a combination of these two.
When choosing a type, If you wish your logo to last more than 3, 5 years, try to avoid the trends, since they life-spam tends to expires pretty soon.

Shapes, images:

use:
- design using vector graphics, so the logo can be resized without loss of fidelity.

avoid:
-the use of a specific choice clip-art as a distinguishing feature.
-the use of the face of a (living) person.
-never use photography or complex imagery as it reduces the instant recognition a logo demands.

Adaptability: Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.

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Cadeira Corolla em feltro, da designer japonesa Atsuko Hirose.

Corolla Chair in felt from the japanese designer Atsuko Hirose.

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A Chocolate Bar NYC, conhecida por sua impecável destreza no que se refere à arte de fazer chocolates, não apenas no aspecto gourmet mas também em relação à apresentação dos mesmos, com embalagens de dar água nos olhos, resolveu lançar uma nova linha de chocolates que traz a assinatura de diversos artistas “grafiteiros” de New York: Blade, Crash, Crachee, Crime 79, Dondi, Dr. Revolt, Iz the Wiz, Lady Pink, Spar One e Voice of the Ghetto. As embalagens são divertidíssimas.

The Chocolate Bar NYC is well known for your amazing chocolates, not only at the matter of taste but also at the packaging design. Now, they’ve launched a set of chocolate bars wrapped with illustrations of NYC famous graffiti artists: Blade, Crash, Crachee, Crime 79, Dondi, Dr. Revolt, Iz the Wiz, Lady Pink, Spar One and Voice of the Ghetto.

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Nice campaign from the Mayor of London to educate the public at tube =)

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